Assessor Resource

BSBMKG610
Develop, implement and monitor a marketing campaign

Assessment tool

Version 1.0
Issue Date: May 2024


This unit describes the skills and knowledge required to design marketing campaigns, to implement campaigns and to analyse success of a campaign.

It applies to individuals who possess a sound theoretical knowledge base and who support enterprise or client marketing interests by undertaking a unique set of resourcing, planning and implementation activities.

Depending on size and structure of the organisation, this role generally applies to a person with managerial responsibility, or specialist staff such as a campaign or operations manager.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Design campaign

1.1 Identify critical campaign design features from business needs and objectives

1.2 Develop campaign objectives

1.3 Identify required campaign resources

1.4 Establish appropriate organisational, team and individual targets

1.5 Develop campaign procedures for all relevant parties

1.6 Confirm campaign design by consulting with stakeholders

1.7 Identify technical requirements to support campaign

1.8 Ensure campaign design complies with relevant legislation and regulatory codes

2. Implement campaign and monitor outcomes

2.1 Use project management tools effectively

2.2 Establish realtime campaign monitoring and reporting

2.3 Accurately analyse campaign results at regular intervals

2.4 Conduct effective campaign debriefing with staff and key stakeholders

3. Analyse fulfilment processes

3.1 Map existing fulfilment processes

3.2 Collect comprehensive data on campaign fulfilment performance

3.3 Conduct effective process improvement analysis

3.4 Establish appropriate new processes or standards

3.5 Specify and establish an appropriate tracking mechanism

4. Present campaign results to relevant business units

4.1 Conduct an effective written and oral presentation

4.2 Focus on critical aspects of campaign in the presentation

4.3 Clearly communicate required action to other parties

4.4 Communicate and resolve campaign process concerns and issues

5. Prepare campaign cost–benefit analysis

5.1 Collect relevant campaign data

5.2 Accurately calculate cost of calls and other transactions

5.3 Accurately assess immediate and longer-term financial gains of campaign

5.4 Communicate appropriate performance and financial results to relevant parties

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Design campaign

1.1 Identify critical campaign design features from business needs and objectives

1.2 Develop campaign objectives

1.3 Identify required campaign resources

1.4 Establish appropriate organisational, team and individual targets

1.5 Develop campaign procedures for all relevant parties

1.6 Confirm campaign design by consulting with stakeholders

1.7 Identify technical requirements to support campaign

1.8 Ensure campaign design complies with relevant legislation and regulatory codes

2. Implement campaign and monitor outcomes

2.1 Use project management tools effectively

2.2 Establish realtime campaign monitoring and reporting

2.3 Accurately analyse campaign results at regular intervals

2.4 Conduct effective campaign debriefing with staff and key stakeholders

3. Analyse fulfilment processes

3.1 Map existing fulfilment processes

3.2 Collect comprehensive data on campaign fulfilment performance

3.3 Conduct effective process improvement analysis

3.4 Establish appropriate new processes or standards

3.5 Specify and establish an appropriate tracking mechanism

4. Present campaign results to relevant business units

4.1 Conduct an effective written and oral presentation

4.2 Focus on critical aspects of campaign in the presentation

4.3 Clearly communicate required action to other parties

4.4 Communicate and resolve campaign process concerns and issues

5. Prepare campaign cost–benefit analysis

5.1 Collect relevant campaign data

5.2 Accurately calculate cost of calls and other transactions

5.3 Accurately assess immediate and longer-term financial gains of campaign

5.4 Communicate appropriate performance and financial results to relevant parties

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify critical campaign design features from business needs and objectives 
Develop campaign objectives 
Identify required campaign resources 
Establish appropriate organisational, team and individual targets 
Develop campaign procedures for all relevant parties 
Confirm campaign design by consulting with stakeholders 
Identify technical requirements to support campaign 
Ensure campaign design complies with relevant legislation and regulatory codes 
Use project management tools effectively 
Establish realtime campaign monitoring and reporting 
Accurately analyse campaign results at regular intervals 
Conduct effective campaign debriefing with staff and key stakeholders 
Map existing fulfilment processes 
Collect comprehensive data on campaign fulfilment performance 
Conduct effective process improvement analysis 
Establish appropriate new processes or standards 
Specify and establish an appropriate tracking mechanism 
Conduct an effective written and oral presentation 
Focus on critical aspects of campaign in the presentation 
Clearly communicate required action to other parties 
Communicate and resolve campaign process concerns and issues 
Collect relevant campaign data 
Accurately calculate cost of calls and other transactions 
Accurately assess immediate and longer-term financial gains of campaign 
Communicate appropriate performance and financial results to relevant parties 
Collect relevant campaign data 
Accurately calculate cost of calls and other transactions 
Accurately assess immediate and longer-term financial gains of campaign 
Communicate appropriate performance and financial results to relevant parties 

Forms

Assessment Cover Sheet

BSBMKG610 - Develop, implement and monitor a marketing campaign
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Assessment Record Sheet

BSBMKG610 - Develop, implement and monitor a marketing campaign

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